What is the difference between value and worth? The worth of a commodity has always been socially constructed, so it stands to reason that in our Age of Information and Information Economy the most valued commodity is content.
However, what effects the worth of the information and content?
Everyone has the ability to create content, that is the result of open media platforms and our ‘prosumer‘ environment [My blog on Prosumers here]. However, does this mean that content is worthless because the information is always available elsewhere?
With the wealth of knowledge available, and everything accessible via the internet why are some sources worth more than others?
Charlieissocoollike is a British vlogger who has 2,181,940 subscribers to his main YouTube Channel as of 13/09/2013. Now, obviously more then 2 million people have decided to value what this particular individual has to say (it is also aided by the fact he says it all in an adorable English accent). However, this particular “Content Creator” says that
“A large amount of video bloggers do seem to make just ‘content’.
They will make videos about vapid topics that don’t feel like they have any worth”
The above video has Charlie discussing an issue that clearly have prevalence in the Information Economy. What is content worth?
Charlie says that traditionally worth should be found in the short film he created “The Tea Chronicles” which consumed a lot of time, money and effort. However, Charlie highlights the key point: How is the content he created deemed worthwhile? By the amount time he spends on it? Its monetary value? The number of views it receives? The like-to-dislike ratio?
Today, content and information is deemed to have worth by the number of times the information is accessed. HOWEVER! without the perceived value of a specific source the information would not be accessed from this creator, which lowers the worth of the content.
YouTube pays per view, so it stands to reason that the video worth the most is the one with the most views. But Charlie says that his most successful video [I’m Scared] is “the one that allowed me to make the strongest connection with the people who did watch it”.
It’s the difference between value and worth.