Unpacking YouTube: Vloggers and their Audience || Video

This video is about the relationship between those YouTube vloggers who have found celebrity status and their subscribers.

I love following YouTube Channels, have my favourites who I feel connected with. However, I am very aware that for a lot of these people this is their income, which means their intentions are not entirely pure. As an increasing number of YouTubers began releasing books I began to looking into the topic of YouTube monetary and marketing aspects. This is what I concluded.


Links Mentioned:

~ My Blog – emilyjward.wordpress.com

~ Wesch’s lecture on YouTube – https://www.youtube.com/watch?v=TPAO-lZ4_hU

~ Wesch’s Blog Post – http://mediatedcultures.net/youtube/context-collapse/

~ Feroz Kahn and Vong – Virality over YouTube: an Empirical Analysis – http://bit.ly/1JwzntJ

~ Soukup – Looking at, with and through YouTube – http://bit.ly/1dSiiyE


Where I sourced videos from (by order of appearance):


YouTuber’s Greetings:

~ Jim Chapman – https://www.youtube.com/watch?v=o2MOFbY6Ivw

~ Miranda Sings – https://www.youtube.com/watch?v=pyazJcC580g

~ Marcus Butler – https://www.youtube.com/watch?v=sJwgjpFvSng

~ PewDiePie – https://www.youtube.com/watch?v=ZaRRR7b6X0M


Clicks and Views:

~ DanIsNotOnFire – https://www.youtube.com/user/danisnotonfire

Sponsored Content:

~ Lily Pebbles – https://www.youtube.com/watch?v=kStZYZtsYyQ

Merch Stores Shown:

~ Jenna Marbles – http://shop.jennamarblesblog.com/

~ Tyler Oakley – https://www.districtlines.com/Tyler-Oakley

~ YDAD – https://www.districtlines.com/You-Deserve-a-Drink

~ Essie Button – http://www.reelstyle.co/collections/essie-button

~ Troye Sivan – https://www.districtlines.com/troye-sivan

~ IISuperWomanII – http://www.unicornisland.ca/


Releasing Books:

~ Tyler Oakley – https://www.youtube.com/watch?v=zmzWbaGSb7I

~ Marcus Butler – https://www.youtube.com/watch?v=3cQAMzlon-Y

~ Zoella – https://www.youtube.com/watch?v=CUFb-wKguvU

~ Grace Helbig – https://www.youtube.com/watch?v=k2_SoCqihm4

~ Thatcher Joe – https://www.youtube.com/watch?v=aMrZTjW59Xw

~ Connor Franta – https://www.youtube.com/watch?v=LWclwUQTwWg

~ Sprinkle of Glitter – https://www.youtube.com/watch?v=PRCOzwTkAgY


Girl Online:

~ Fastest selling book of the year – http://bit.ly/12mpsVs

~ Zoella’s Channel – https://www.youtube.com/user/zoella280390


Other YouTuber Spinoffs:

~ Kingsley’s Overexposed – http://www.the-overexposed.com/

~ Pyscho Babble Podcast with Tyler Oakley – https://soundcloud.com/psychobabbletyleroakley

~ Shane and Friends – https://soundcloud.com/shaneandfriends

~ The Grace Helbig Show – http://au.eonline.com/shows/the_grace_helbig_show

~ Novem & Knight – http://novemknight.com/

~ Shaaanxo with Colourpop – https://colourpop.com/product/shaaanxo-x-colourpop/

~ Em cosmetics – http://www.emcosmetics.com/

~ Tanya Burr Cosmetics – http://www.feelunique.com/brands/tanya-burr

~ Zoella Beauty Range – http://www.feelunique.com/brands/zoella-beauty


Disclaimer: This video is part of an assignment I did for a Media and Communication Class at the University of Wollongong. All opinions are my own. No copyright infringement intended. All secondary sources have been attributed (see above).


One thought on “Unpacking YouTube: Vloggers and their Audience || Video

  1. […] When I saw Michael Wesch’s lecture on an anthropological approach to YouTube and “context collapse” I was intrigued. That lecture (and the resulting paper) was written in 2008, since then YouTube has grown, and vloggers have only become more popular. I decided I wanted to look into vloggers and their audience, but present my opinions as a video so I could really experience the context collapse that the “recording webcam” it is meant to create. Here are some of the things I learnt about the process and the industry by creating my first video. […]

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