Unpacking YouTube: Vloggers and their Audience || Video

This video is about the relationship between those YouTube vloggers who have found celebrity status and their subscribers.

I love following YouTube Channels, have my favourites who I feel connected with. However, I am very aware that for a lot of these people this is their income, which means their intentions are not entirely pure. As an increasing number of YouTubers began releasing books I began to looking into the topic of YouTube monetary and marketing aspects. This is what I concluded.

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Links Mentioned:

~ My Blog – emilyjward.wordpress.com

~ Wesch’s lecture on YouTube – https://www.youtube.com/watch?v=TPAO-lZ4_hU

~ Wesch’s Blog Post – http://mediatedcultures.net/youtube/context-collapse/

~ Feroz Kahn and Vong – Virality over YouTube: an Empirical Analysis – http://bit.ly/1JwzntJ

~ Soukup – Looking at, with and through YouTube – http://bit.ly/1dSiiyE

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Where I sourced videos from (by order of appearance):

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YouTuber’s Greetings:

~ Jim Chapman – https://www.youtube.com/watch?v=o2MOFbY6Ivw

~ Miranda Sings – https://www.youtube.com/watch?v=pyazJcC580g

~ Marcus Butler – https://www.youtube.com/watch?v=sJwgjpFvSng

~ PewDiePie – https://www.youtube.com/watch?v=ZaRRR7b6X0M

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Clicks and Views:

~ DanIsNotOnFire – https://www.youtube.com/user/danisnotonfire

Sponsored Content:

~ Lily Pebbles – https://www.youtube.com/watch?v=kStZYZtsYyQ

Merch Stores Shown:

~ Jenna Marbles – http://shop.jennamarblesblog.com/

~ Tyler Oakley – https://www.districtlines.com/Tyler-Oakley

~ YDAD – https://www.districtlines.com/You-Deserve-a-Drink

~ Essie Button – http://www.reelstyle.co/collections/essie-button

~ Troye Sivan – https://www.districtlines.com/troye-sivan

~ IISuperWomanII – http://www.unicornisland.ca/

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Releasing Books:

~ Tyler Oakley – https://www.youtube.com/watch?v=zmzWbaGSb7I

~ Marcus Butler – https://www.youtube.com/watch?v=3cQAMzlon-Y

~ Zoella – https://www.youtube.com/watch?v=CUFb-wKguvU

~ Grace Helbig – https://www.youtube.com/watch?v=k2_SoCqihm4

~ Thatcher Joe – https://www.youtube.com/watch?v=aMrZTjW59Xw

~ Connor Franta – https://www.youtube.com/watch?v=LWclwUQTwWg

~ Sprinkle of Glitter – https://www.youtube.com/watch?v=PRCOzwTkAgY

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Girl Online:

~ Fastest selling book of the year – http://bit.ly/12mpsVs

~ Zoella’s Channel – https://www.youtube.com/user/zoella280390

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Other YouTuber Spinoffs:

~ Kingsley’s Overexposed – http://www.the-overexposed.com/

~ Pyscho Babble Podcast with Tyler Oakley – https://soundcloud.com/psychobabbletyleroakley

~ Shane and Friends – https://soundcloud.com/shaneandfriends

~ The Grace Helbig Show – http://au.eonline.com/shows/the_grace_helbig_show

~ Novem & Knight – http://novemknight.com/

~ Shaaanxo with Colourpop – https://colourpop.com/product/shaaanxo-x-colourpop/

~ Em cosmetics – http://www.emcosmetics.com/

~ Tanya Burr Cosmetics – http://www.feelunique.com/brands/tanya-burr

~ Zoella Beauty Range – http://www.feelunique.com/brands/zoella-beauty

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Disclaimer: This video is part of an assignment I did for a Media and Communication Class at the University of Wollongong. All opinions are my own. No copyright infringement intended. All secondary sources have been attributed (see above).

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One thought on “Unpacking YouTube: Vloggers and their Audience || Video

  1. […] When I saw Michael Wesch’s lecture on an anthropological approach to YouTube and “context collapse” I was intrigued. That lecture (and the resulting paper) was written in 2008, since then YouTube has grown, and vloggers have only become more popular. I decided I wanted to look into vloggers and their audience, but present my opinions as a video so I could really experience the context collapse that the “recording webcam” it is meant to create. Here are some of the things I learnt about the process and the industry by creating my first video. […]

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